• Senior Conversion Rate Optimization Manager

    Job ID
    2018-4724
    Category
    Marketing - Other
    Location
    US-CA-Dublin
  • Overview

    CallidusCloud, now part of SAP, is the global leader in cloud-based sales, marketing, learning, and customer experience solutions. CallidusCloud enables organizations to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, speed up contract negotiations, properly recognize revenue under ASC 606, and streamline sales compensation—driving bigger deals, faster. Over 6,400 leading organizations, across all industries, rely on CallidusCloud to optimize the lead to money process to close more deals for more money in record time.

     

    We are seeking an experienced Conversion Rate Optimization Manager to join our marketing team. As a Senior Conversion Rate Optimization Manager at our company, you will be responsible for managing, testing and implementing conversion points in the marketing funnel.

     

    Responsibilities

     

    • Manage and optimize key conversion points through multi-variate testing and personalization, including email, landing pages, website calls-to-action (CTAs), and lead-generating forms

    • A/B test and continually measure the performance of CTAs

    • Increase conversion rates and drive qualified leads for our sales team

    • Collaborate with channel-specific areas (email, social media, advertising, automation, web, etc.) to optimize each conversion path

    • Document and communicate across the organization best practices for conversion optimization

    • Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies

    • Collaborate with marketing teams to ensure there is a cohesive creation, execution, and testing/optimization strategy to increase engagement

    Qualifications

     

     

    • BA/BS or equivalent working experience

    • Knowledge of UX design, wireframing, and usability principles

    • Excellent experience with testing platforms including Optimizely, Adobe Target, Visual Website Optimizer, or similar platforms

    • Advanced experience with research tools including HotJar, Clicktale, CrazyEgg, UserTesting.com, or other similar tools

    • Advanced experience with analytics platforms including such as Omniture, Google Analytics, etc..

    • Proven track record of significant conversion gains from testing and personalization.

    • Good time-management skills

    • Ability to multi-task

    • Strong interpersonal and communication skills

    • Critical-thinker and problem-solver

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