CallidusCloud, now part of SAP, is the global leader in cloud-based sales, marketing, learning, and customer experience solutions. CallidusCloud enables organizations to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, speed up contract negotiations, properly recognize revenue under ASC 606, and streamline sales compensation—driving bigger deals, faster. Over 6,400 leading organizations, across all industries, rely on CallidusCloud to optimize the lead to money process to close more deals for more money in record time.
We are seeking an experienced Conversion Rate Optimization Manager to join our marketing team. As a Senior Conversion Rate Optimization Manager at our company, you will be responsible for managing, testing and implementing conversion points in the marketing funnel.
Manage and optimize key conversion points through multi-variate testing and personalization, including email, landing pages, website calls-to-action (CTAs), and lead-generating forms
A/B test and continually measure the performance of CTAs
Increase conversion rates and drive qualified leads for our sales team
Collaborate with channel-specific areas (email, social media, advertising, automation, web, etc.) to optimize each conversion path
Document and communicate across the organization best practices for conversion optimization
Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies
Collaborate with marketing teams to ensure there is a cohesive creation, execution, and testing/optimization strategy to increase engagement
BA/BS or equivalent working experience
Knowledge of UX design, wireframing, and usability principles
Excellent experience with testing platforms including Optimizely, Adobe Target, Visual Website Optimizer, or similar platforms
Advanced experience with research tools including HotJar, Clicktale, CrazyEgg, UserTesting.com, or other similar tools
Advanced experience with analytics platforms including such as Omniture, Google Analytics, etc..
Proven track record of significant conversion gains from testing and personalization.
Good time-management skills
Ability to multi-task
Strong interpersonal and communication skills
Critical-thinker and problem-solver