• Product Marketing Manager

    Job ID
    2018-4555
    Category
    Marketing - Other
    Location
    US-CA-Dublin
  • Overview

     CallidusCloud is now part of SAP. CallidusCloud is the global leader in cloud-based sales, marketing and learning solutions. CallidusCloud enables organizations to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation — driving bigger deals, faster. Over 5,700 organizations, across all industries, rely on CallidusCloud to optimize the lead to money process to close more deals for more money in record time. 

     

    To help support our global growth,  we are seeking a Product Marketing Manager to join our high performance Marketing team at our office in Dublin, California. This role will report to the Sales Cloud Chief Marketing Officer and will be responsible for developing go-to-market (GTM) strategies that accelerate sales cycles and drive revenue growth for SAP Sales Cloud products.

     

    The ideal candidate has experience positioning and marketing complex enterprise SaaS solutions, with CRM, SPM, or revenue management experience a big plus. As an experienced content creator, this Product Marketing Manager will work closely with sales, product management and marketing leadership to develop and support the GTM strategy, including creating differentiated messaging, value propositions as well as collateral targeted at sales, sales operations, finance and IT decision makers.

     

     

     

    Responsibilities

     

     

     

    • Become the product expert; develop hands-on, in-depth knowledge of products and maintain analyses of competitive strengths and weaknesses
    • Perform thorough market research and competitive analysis to develop differentiated positioning and successfully convey customer and market needs
    • Collaborate with product management, sales, customer success, marketing, and executive stakeholders to lead the successful launch of new products and solutions
    • Develop and create compelling product collateral including white papers, blogs, presentations, solution brochures, data sheets, and website content.
    • Assess customer and prospect requirements and latent needs and translate into industry-specific solutions and persona-based use cases
    • Monitor and analyze market, competitors, and emerging technology trends to provide timely insights to product, sales, and marketing teams
    • Work with Demand Gen & Event Marketing to connect campaigns and events to product capabilities and differentiators
    • Collaborate with product management, marketing, and sales leadership to guide, manage and support pricing for the solutions
    • Build and deliver sales tools and training materials to accelerate sales and articulate market differentiators
    • Develop joint partner solution content and data sheets to demonstrate the joint solution with third party software solutions
    • Drive the engagement of key industry analysts, thought leaders and market influencers to advance the product with their input and earn their endorsement

    Qualifications

     

     

    • Bachelor’s Degree in Marketing or related field is required
    • 3+ years of related industry product marketing experience
    • Proven success and familiarity with marketing SaaS enterprise solutions. Experience in a leading enterprise cloud / SaaS company and experience in CRM, sales performance management, or revenue management software a big plus.
    • Proven success with complex sales cycles and targeting multiple stakeholders with differentiated value propositions
    • Excellent writing and communications skills with the ability to create engaging content to be produced through various media channels
    • Excellent verbal communication skills with a strong ability to communicate story ideas at all levels across the organization
    • Strong ability to influence others and work collaboratively with other departments.
    • Strong project management skills

     

    Callidus Software (dba CallidusCloud) is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, or status as a qualified individual with disability.

     

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