Marketing Operations Manager

Job ID


CallidusCloud is the global leader in cloud-based sales, marketing, learning, and customer experience solutions. CallidusCloud enables organizations to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation — driving bigger deals, faster. Over 5,700 organizations, across all industries, rely on CallidusCloud to optimize the lead to money process to close more deals for more money in record time.


You will be reporting directly to the VP of Marketing in a highly dynamic team. As a Marketing Operations Manager here at CallidusCloud, you will be responsible for establishing the marketing ops roadmap, configuring and optimizing our reporting, establish new process and improve on old ones,  help develop and enforce SLAs between the marketing groups and sales, and continuously manage and improve our data quality in our CRM. Your goal is to improve the entire demand gen lifecycle from the scoring of leads, to nurturing them, to routing them and finally reporting on the results. This postion will be located in Dublin, CA.


The ideal candidate loves technology and data and has a knack for problem-solving. You can quickly recognize a need for process and have the initiative to help create the process.  You never back down from any challenge and have a true devotion to getting results. You are creative in your approach and understand there is more than one way to conquer a mountain.


Database Responsibilities:

  • Manage and own the marketing database. This includes working with our SFDC admins to introduce, remove or optimize current custom fields for reporting and list building.
  • Continuously improve dedupe and merge settings to increase the accuracy of our database.
  • Develop a process to continuously cleanse and enrich our database and lists.
  • Analyze and optimize our lead scoring system
  • Assist with developing reports and dashboards for the different marketing functions to help measure campaign effectiveness, pipeline contributions and ROI.
  • Monitor and maintain data quality for all leads, contacts and campaigns.
  • Help identify areas of improvement by analyzing conversion rates and having an opinion on how to improve them


Demand Gen Responsibilities:

  • Create campaigns and lists for the demand gen team.
  • Analyze current process and fields in SFDC to help provide suggestions on improving process and ways better ways to segment lists for email campaigns.
  • Become the technical lead for demand generation. This includes developing and deploying nurtures, creating workflows, building landing pages and setting up A/B tests from email to forms.
  • Assist the demand gen manager with analyzing campaigns and their pipeline contributions to help determine what programs to continue with and which ones to cut back on.


Process Responsibilities:

  • Continuously collaborate with key stakeholders to identify gaps in processes and systems, and optimize workflows for marketing and sales productivity.
  • Translate marketing use cases into scalable processes that are documented and communicated across the entire team.
  • Project manage cross-functional initiatives and ensure that milestones are met and delivered on time and on budget





  • BA/BS or equivalent in working experience
  • 3+ years of experience working in a marketing operations or similar role.
  • 3+ years of SFDC experience, SFDC certification a huge plus.
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
  • Strong proficiency in marketing automation tools and integrating those systems with other technologies.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator and a desire to improve processes.
  • Excellent excel skills


Callidus Software (d.b.a CallidusCloud) is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, or status as a qualified individual with disability.


<p style="margin: 0px;">Sorry the share function is not working properly at this moment. Please refresh the page and try again later.</p>
Share on your newsfeed